Keynote Speaker · Author · Executive Coach
Dr. Vic Baker
Performance-centered leadership. Systems that deliver.
Two decades of operationalizing strategy into sustained performance. Executive coach, keynote speaker, and author of You’re Not the Boss of Me.
25+
years operationalizing strategy
Fortune 500
client experience
USF
Deans Circle
UC Berkeley
guest lecturer
Author
EquitiFy Publishing
About Dr. Vic
Operator. Coach. Author. Thought leader.
Dr. Victor G. “Vic” Baker, MBA, is the founder and CEO of EquitiFy and the author of You’re Not the Boss of Me (Amplify Publishing Group). He is an executive coach, organizational development consultant, and keynote speaker. For more than two decades, he has helped leaders build the systems, hold the conversations, and shape the culture that deliver results year after year.
His client work spans Fortune 500 enterprises, growth-stage companies, regulated utilities, government agencies, and nonprofit boards. He teaches MBA students at the University of San Francisco, guest lectures at UC Berkeley, and has been published in Forbes, Medium, CityBiz, and Pharmaceutical Compliance Monitor.
“I open every keynote the way I open every coaching engagement: with a provocative question, then a system to answer it.”
Signature Talks
Ten talks. Built from the work.
Each delivered as a keynote, a
half-day workshop, or an executive briefing. Customized to your audience, industry, and stakes.
01
🎯
Culture by Design, Not by Accident
Most leaders inherit culture. The best ones build it on purpose. This talk gives executives a working blueprint for designing the behaviors, rituals, and decision rights that make performance repeatable.
Best For
Executive teams, L&D leaders, conference organizers
02
📊
The Five Conversations Every Leader Avoids
Performance gaps, role clarity, compensation, ownership, and succession. The conversations leaders skip become the problems they inherit. A practical framework for opening the five most consequential dialogues in your organization.
Best For
Senior leaders, HR business partners, executive coaches
03
🧠
From Operator to Owner: Thinking Like a CEO
The shift from running the work to running the business is where most leaders stall. This talk reframes operational excellence through an ownership lens, with a P&L mindset that scales beyond the leader.
Best For
Emerging executives, founders, succession candidates
04
⚙️
CHAMPS®: Performance That Compounds
EquitiFy’s proprietary methodology for turning strategy into sustained performance. Six pillars that move objectives off the whiteboard and into the operating system. Used with executive teams, government leaders, and growth-stage organizations.
Best For
Executive teams, government leaders, growth-stage organizations
05
📖
BOOK TALK
You’re Not the Boss of Me
The keynote is tied to Dr. Baker’s book with Amplify Publishing Group. A leadership philosophy built on earning authority, holding people accountable, and leading without hiding behind the org chart.
Best For
Conferences, leadership programs, book-club partners
06
⚡
Leading Through Change When the Stakes Are High
Industry agnostic. Change leadership is a learnable discipline. Regulation shifts, markets move, organizations restructure. This talk gives leaders a playbook for holding teams steady while the work keeps going.
Best For
Industry associations, executive forums, and transformation programs
07
⚖️
Board Governance That Actually Governs
Drawn from board chair roles across nonprofit and for-profit organizations. This talk distinguishes governance theater from real oversight, offering concrete tools for committees to hold management accountable without micromanaging.
Best For
Nonprofit boards, trustee groups, and association directors
08
🏛️
History as Strategy: Acknowledge, Repair, Advance
Every industry carries a history. The leaders who name it can move past it. This talk dives into the social and economic history of an industry, then maps a path forward where teams move as a more cohesive unit because the past has been honored, not buried.
Best For
Industry associations, trade groups, civic leadership programs
09
💰
Diversity Equals Revenue
A revenue case for inclusive teams, not a compliance case. Drawing on supplier diversity work at SDG&E and the CPUC Joint Utility Commission, this talk reframes representation as a market advantage, with the metrics to prove it.
Best For
Boards, procurement leaders, growth-stage executives
10
🤝
Supplier Diversity as a Growth Strategy
From the work that built one of California’s leading utility supplier diversity programs. This talk reframes supplier diversity as a competitive advantage, with the operational architecture to make it stick beyond the press release.
Best For
Procurement leaders, utility executives, corporate ESG teams
On Stage
Keynotes. Workshops. Executive briefings. Delivered to audiences of 30 or 3,000.
The Book
You’re Not the Boss of Me
Published by Amplify Publishing Group. A leadership philosophy built on earning authority, holding people accountable, and leading without hiding behind the org chart. The ideas behind the keynote have been expanded into the field manual that leaders have been waiting for.
How We Work
The booking process
STEP 01
Initial Inquiry
Share your event date, audience, and topic of interest. Dr. Vic and team respond within two business days.
STEP 02
Custom Proposal
We align on the right talk, the right format, and the outcome your audience will walk away with. Contact for fee.
STEP 03
Deep-Dive Prep
A planning call with your organizers to tailor the content to your industry, stakes, and cultural context.
STEP 04
Deliver and Follow Through
The keynote. The workshop. The executive briefing. Plus a 30-day post-event follow-up to help your team put the ideas to work.
Built From the Work
Two decades of operationalizing strategy into sustained performance.
What Hosts Say
Testimonials from the room.
“
Vic’s work changed how our leadership team operates. He gave us a framework and a language we now use every week.
Executive Director
National Nonprofit
“
He doesn’t do motivational. He does operational. Our team left with a system they used the next Monday.
Chief Executive Officer
Regional Utility
“
The best combination of academic rigor and practical tools I’ve seen in 20 years of leadership development work.
Chief Human Resources Officer
Fortune 500 Enterprise
Bring Dr. Vic to your next event.
Share your event date, audience, and topic of interest. Response within two business days. Contact for fee.
Or reach Dr. Vic directly at vicbaker@equitify.us · 858.518.0261